Built for practitioners, not platforms.Built for practitioners, not platforms.
Paid search intelligence for the people who run accounts. Every recommendation carries its evidence. Everything ships unless you set it aside.
Already a member? Log inSearch Term Analyser · illustrative account, real product shape
The full analyser preview is on the desktop page.
A preview of the Search Term Analyser on an illustrative account: eighteen search terms with the money at stake, what the analysis found for each, and the evidence behind it. The figures are invented and nothing here can be acted on.
Your judgement. Better informed.
One platform. The whole decision.
Kestrel brings investigation, planning, creative review and reporting into one practitioner-led workflow. Built for practitioners, not platforms.
Each capability carries its stage. Available now means it runs on client accounts today. In development means it is being built against real accounts. Planned means the shape is agreed and the build has not started.
Finds the search terms that are misrouted, wasted or underperforming, and shows the evidence for each one: where it served, what it sold, and what its proper home returns on the keyword report.
Plan spend before committing it. You own the volume and the order value; the model does the click-price and conversion-rate mechanics and shows its assumptions.
What changed, why it matters and what happens next, for the practitioner and for the CMO. Weekly, monthly and ad hoc, with commentary grounded in the numbers.
Structural issues, coverage gaps and conflicting decisions across the account, as a prioritised list with the reason behind each finding.
Review existing ads and draft new copy against the brief, the landing page and the account. You approve what runs.
Conversion-tracking health, with suspected faults flagged early so bad data never reaches a decision.
Image assets and copy for Meta and Reddit in platform-specific formats, organised for testing.
The platform grows with the practitioners using it. Each addition arrives with its stage stated, never before.
Intelligence with accountability
Kestrel works the way experienced practitioners work: find the signal, read the evidence, decide what ships. It never changes an account by itself.
The terms worth your attention, ranked by the spend at stake.
Where each one served, what it sold, and what its proper home returns.
Set aside what you disagree with. Amend a home or a match type. The rest ships.
Export to Google Ads Editor. Kept terms are reviewed at their new home on the next analysis.
Request access and we will set up your first account together.